刘璞;王云峰;于树江;

• 1:河北工业大学管理学院
• 2:河北工业大学管理学院
• 3:河北工业大学管理学院 天津300130
• 4:天津300130

摘要(Abstract)：

通过对国际300余篇权威学术文献的研究,根据企业、产品、客户三者内在逻辑关系的理论分析,透视和阐述了市场营销及营销管理随社会需求发展而演进的规律和21世纪变革的趋势,将市场营销和营销管理的演变过程概括为大众营销、目标营销和定制营销三个时代,同时总结和阐述了各时代营销管理的基本特征。

关键词(KeyWords)： 市场营销;营销演进;营销管理

Abstract:

Keywords:

基金项目(Foundation): 国家社科基金《面向大规模定制的企业信息化模式及信息管理体系研究》,项目编号:03BJY047;; 河北省自然科学基金,项目编号:G2007000122

作者(Authors): 刘璞;王云峰;于树江;

DOI: 10.13902/j.cnki.syyj.2008.02.055

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